seo agency Archives - Hyena Labs SEO and Web Design Services

Why Do People Hire SEO Agency?

June 15, 2022May 20, 2023
by Taj Lavater

There are many different types of businesses that hire SEO agencies. The SEO company might be their only seo service resource, or it could be used to supplement an existing team.

If you’re already performing SEO or want to start, one of the most prevalent questions is whether or not to hire an agency to help you with all your SEO service needs. You may be hesitant to hire because of control and budgetary worries, but outsourcing to an SEO strategy can be a lot more efficient solution. Managers who try to save money by doing it themselves all too often end up wasting both time and resources. That isn’t to imply that insourcing isn’t a viable choice for you, but if you’re still undecided, consider the benefits of getting an SEO agency and weigh up the options against any alternative you might have in mind. Let the key to your decision be based on which option can get your business the desired result.

HOW SEO AGENCIES HELP BUSINESSES

SMEs Can Leverage SEO Agency Services

SEO agencies are frequently used by small organizations that cannot afford to hire their own internal staff. SEO agencies have lesser overheads than agencies, making them potentially less expensive to work with. For cash-strapped businesses, this may be a viable option.

Hiring Assistance

Hiring support is a highly specific task that SEO companies might find themselves doing for other firms. Rather than a firm addressing a skill gap by themselves, they may require the services of an SEO specialist who is with a reputable SEO agency to help in the hiring process.

It might be tough for a recruiting manager to know enough about SEO to make an informed judgment in firms with no or a small SEO team. An SEO agency might provide knowledge of the hiring process.

Complementing a Team

SEO companies can help brands with an existing SEO staff supplement their resources or address a specific skill need. For example, if their internal staff has no expertise with Google Discovery, a business seeking to appear there for the first time may seek outside help on how to do it.

Organizing a Department

An SEO Company may also assist in the creation of a department from the ground up, in addition to assisting with recruitment. When a team is needed, hiring senior-level expertise might be difficult. The SEO company could assist in the formation of the department and even lead it until a permanent senior hire is found.

SEO Agencies Can Help Businesses Maximise Profits.

The salary, software, and equipment required to develop a complete team of in-house SEO professionals require a large and continuous investment. One of the advantages of employing an SEO agency is that they may provide their experienced team and resources at a lower cost than maintaining an in-house team.

Many businesses are put off by the cost of hiring an outside SEO company, but the necessity of SEO for business growth and its unrivaled ROI makes it tough to ignore.

According to Statista, SEO is one of the most effective ROI-driving marketing methods available, with 32% of marketers globally claiming it provides the highest ROI and 41% claiming it provides even a medium ROI. As a result, one of the most significant advantages of using an SEO agency is that any expenditures are offset by the profit it generates.

Take Advantage of Diverse Expertise in the Field

SEO agencies have a diverse team of experts, including SEO experts, web developers, and content writers, who can manage a variety of problems. Every individual in an agency has a focus and excels in that area in order to provide the best outcomes for your company.

Hiring an SEO firm means getting advice from experts who specialize in SEO, have years of expertise, and know more than you do. Search engines release dozens, if not hundreds, of new improvements each year, making it difficult for businesses to stay up. Worse, they may cause businesses to lose valuable traffic without even realizing it!

Here are some reasons why hiring an SEO agency will provide you with nothing but professional assistance:

SEO companies have access to cutting-edge technology and key industry platforms, and they know how to make the most of them. And they transmit that information to your company.
They’ve worked with brands similar to yours before.
For information on algorithm upgrades and their impact on SEO rankings, SEO agencies can follow industry news outlets, forums, and competitors.
They can keep an eye on your website’s health for concerns like indexing, traffic reductions, rank loss, and manual actions, among other things.
They can identify problems and locate the source of algorithmic penalties and drops.
They can offer direction and development assistance for resolving issues.

SEO agencies have worked with a wide range of clients and industries and have a thorough understanding of which techniques work best. They’ve already gone through years of trial and error and rigorous testing across a wide range of business environments, so they’re ahead of the curve when it comes to determining what will produce outcomes.

So, instead of doing it yourself, why not employ an SEO firm?

In your niche, a local SEO agency will have worked with dozens of other brands much like yours. They’ll have aided other businesses in reaching the first page of search results. They can do it for you again. They also know how to blend your expectations with their strategies to create a campaign that is completely tailored to you.

Your Company’s Safety

If you don’t know what you’re doing, SEO can be dangerous, exposing you to search penalties, spam, and hackers. One of the main reasons for employing an SEO service is that they know what to look for in order to avoid any bad consequences and keep your website (and rankings) safe!

For some businesses, hiring an SEO agency is a terrific option, but it’s vital to note that not all SEO agencies are created equal. If you decide to outsource to a local SEO agency, make sure you do your homework beforehand. Beware of SEO companies that provide assurances or anything else that seems too good to be true.

SEO

Why SEO Traffic and Rankings Drop After a Web…

June 15, 2022May 20, 2023
by Taj Lavater

Many companies have redesigned their websites in the last few years as the importance of having a strong online presence has grown, and SEO agencies have also improved their approach and strategy to website page content and structure. As the internet has grown in importance, so has the need for a well-designed and easy-to-use website in order to stay one step ahead of the competition.

A new website may greatly boost your overall traffic and leads assisted by SEO services in Australia, but the transition from old to new is not always as simple as most companies anticipate.

Have you seen a decrease in traffic after launching a new version of your website?

Sadly, this is a problem that many companies face. There is likely a straightforward cause for your traffic drop, and if handled within the first few months, your former traffic levels may be readily regained if the problem is solved. Learn more about how to measure your SEO agency performance.

Proper redirection of traffic from the old website URLs to the appropriate URLs on your new site is critical when rebuilding a website. This is what many businesses don’t take into consideration, and most usually sideline the inputs of SEO agencies in the process of redesigning or revamping a website.

Why SEO Traffic and Rankings Drop After a Web Redesign

As if you were changing your postal address, redirecting is just informing Google that all of the traffic previously sent to one URL should now be directed to the new URL.

Is There Anything I Can Do If I’ve been properly Redirected to My Site?

In order to make sure that Google is correctly indexing your website, you should do an audit using Google Search Console, or consult an SEO company for help with the audit, to know where the issue is. For example, you may use Google Search Console to analyze your site for issues such as:
- Broken links
- Found errors
- Issues with indexing

If your site is experiencing problems or is at risk of being infected by malware, here is where you’ll discover information from Google.

Make an appointment with your SEO agency if you’re still unclear about what’s going on. When trying to track down the origins of a problem, it helps to have a thorough awareness of the most recent site updates.
If you can’t figure out what’s causing your site’s traffic to plummet, it’s time to call in a professional SEO specialist.

The Importance of Redirecting

Even though the design of your existing website is antiquated, there may be a few aspects that work in your favor in terms of increasing your search traffic. It’s important to keep these good aspects in mind while designing a new website. These are a few examples:

Google search ranks
Inbound links
Your website’s age is a factor.

Don’t lose this equity in the changeover of your website, therefore make sure to notify Google of the new sites when possible.

The launch of the new site should go well if redirecting is done appropriately. 301 redirects are one of the best practices for SEO, but there are various methods to redirect traffic.

Why Is It Relevant Which URL You Redirect Your Page?

Alternatively, would a simple redirect to your new home page suffice? Unfortunately, the situation is more nuanced. To put it another way, redirecting all of your previous URLs to the homepage is not a good idea. As an illustration: Google’s goal is to offer its users the greatest possible experience, therefore it ranks websites depending on how useful they are to those users’ search terms. Redirecting URLs to the new link with comparable content rather than sending people to the homepage to search is one technique to guarantee that you will continue to offer consumers the most relevant information in search results.

Your new site may not include pages that precisely match the pages on your previous site in certain circumstances. In this scenario, you should apply your own judgment and divert the traffic to the link that you believe would be most beneficial to the visitor. When it comes to redirects, even a page with fewer links to other pages is preferable to the homepage.

Making Use of Redirects Can Be Beneficial to Your New Website’s Health

If you have hundreds or even thousands of pages indexed by Google, the work of redirecting your URLs may seem overwhelming. However, you’ll reap the rewards of gaining:

In the near term, regaining lost traffic from search engines may have a substantial impact on performance.
Recovering lost equity in order to increase your long-term SEO efforts.

After a Website Redesign, Here Are 5 Things to Check.

After launching your new website, you’ll want to maintain a post-launch checklist available. Perhaps you’ve just established a new website and are trying to make sure you’ve covered all of your bases.

Check out a top SEO agency advice to finish your website!

Secure Sockets Layer (SSL)

You should contact your hosting provider or the IT support of your content management system to receive an SSL certificate if you’ve changed hosting providers or are working with a new content management system. Google and other search engines will see this as a sign that your site is safe and secure, which will benefit you in the rankings.

Indexing

You probably had your staging site (also known as a dev site) set up to index your website while it was being developed. If this is the case, ensure to update your website’s settings so that Google and other search engines can now index your website and include you in search results!

Sitemaps

Be sure to re-submit your sitemap to Google and other search engines once you’ve re-indexed your website so they can see your new pages. Google Search Console and Bing Webmaster Tools allow you to do this if you’re using WordPress.

Extensions, Add-ons, and Plugins!

In order to generate things like PPC landing pages, metadata, redirects, and more; many systems, such as WordPress and Shopify, rely heavily on third-party plugins. That’s why it’s important to have everything in place before launching a new website, so you don’t have any downtime.

Interlinks

Hovering over links on your live site may still take you to the development site’s URL if you used interlinking on the pages of your staging site. Consult your web developer or SEO agency to install a search and replace plugin on the site to allow it to effortlessly switch out all of the URLs to the live domain.

Final Thoughts

After redesigning a website, it is a common practice of SEO companies for large corporations to perform a site audit to discover any potential problem and tie loose ends. If you have just successfully redesigned your website, consult with a top SEO agency or professional SEO specialist in your locality to conduct a site audit to make sure you’re properly in tune with Google’s demands.

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