Category: SEO

Important aspects of SEO SEO

8 Important aspects of SEO that a would-be SEO…

As a would-be SEO Agency, there is some crucial aspect of search engine optimization you must know. I want to start by congratulating you that the information you will get at the end day by reading this article will contribute massively to your dreams to become a reality. Getting the critical elements of search engine optimization will help you win clients to yourself. Not only that, you will gain more conversions and sales.

However, it is expedient for you to know that there is some fact that you must not overlook in delivering quality SEO services. So, if you want to join the league of successful SEO Agencies in Sydney, you should pay rapt attention to some crucial aspects we are about to discuss here.

Meanwhile, getting this important information about SEO will give you a clue about what search engine optimization entails. Also, it will put you on the best way to implement the best SEO strategy for your clients. The information provided here is exactly what you need to stand out among other SEO Agencies in Sydney. You must pay attention to this article. Before we jump into details, we would like to take you through what search engine optimization entails.

What is SEO?

Search engine optimization is a unique way of improving and protecting a web page to maintain the lead position on search engines. The essence of SEO is to make sure a website is on the top list of what people will likely search for on search engines like Google, Bing, and others. As a would-be SEO Agency, you need to have in mind that you must ensure that the site you are dealing with must be on the top list of suggested answers to questions that have been asked on search engines like Google.

However, there are some things you should focus on as an SEO Agency to achieve something unique in this industry. Remember, there are countless SEO Agencies in Sydney. Therefore, below here are the eight crucial aspects you must focus on delivering a good quality SEO service:

  1. You must focus on Audience and industry: Your priority as a would-be SEO Agency is to focus primarily on the SEO industry and the Audience. It would help if you answered some questions right now as you are reading this article. I mean questions like; what is this industry all about? Who are my top competitors? How are my competitors executing their SEO strategy? These are the questions you should ask to give an accurate answer, you can good resource to study SEO in depth at https://moz.com/beginners-guide-to-seo
  2. Keyword research: This aspect is one of the aspects where some SEO Agencies are missing it. Keyword research is an essential tool in delivering search engine optimization. How do I mean? No one can talk about SEO without emphasizing keyword research. Keyword research is a powerful tool in SEO. Without keyword research, search engines can’t rank a site. Furthermore, keyword research is an essential tool in SEO to pinpoint the best possible user intent and find what your people are searching for.

  1. User intent: For any successful SEO campaign, user intent is a vital key. For instance, assuming your Audience typically searches for “top hairdresser in Sydney” as a primary starting point. Then, throughout your keyword research, you notice variations for “best hairdresser in Sydney” and “how to find a reliable hairdresser in Sydney.” And each of these variations results in at least a ten-fold increase in searches leading back to a landing page. In this case, it would be nice to integrate these into the overall search engine optimization process.
  2. Accurate analysis and report: There’s nothing more critical to an SEO campaign than perfect reporting. If an SEO Agency can’t report on results that the campaign achieves appropriately, how can such Agency expect to make accurate amendments that an SEO campaign requires? Remember, you must study the industry because you might be working with an industry where the market shifts quickly. Therefore, it is essential to integrate a quarterly keyword research task into your search engine optimization process to know what people are searching for per time.
  3. Quality content: If you want to join the league of successful SEO Agencies in Sydney, you must focus on creating high-quality content in discharging your SEO services. There’s no SEO campaign without good content. Focusing on delivering high-quality content should be your utmost priority. In the delivery of SEO services, quality content helps to generate high CTR. Not only that, but good content also helps in generating backlinks.
  4. Furthermore, quality content allows you to incorporate keywords. Content on the web page must be engaging, and it must not contain grammatical errors. Also, your content in SEO services must be easy to read and understand. Therefore, if you want to be in this SEO game, creating quality content should be part of your focus.
  5. Crawling: Crawling is when search engines like Google send a bot to a web page or web post and read the page. It is a process by which search engines spiders discover a website. Furthermore, crawling is the first part of having a search engine recognize a page and show it in search results. However, having a page crawled does not automatically mean the page was indexed. I will advise you to do further research on crawling. It is an aspect of SEO you must know. learn more about search engine spiders by clicking here
  6. Indexing: What is indexing? Indexing is how search engines organize information before a search to enable a super-fast response to queries. You must know that indexing is entirely different from crawling. Crawling and indexing are somehow connected; they are not mutually exclusive.
  7. Technical SEO: This is when a web page meets the technical requirements of modern search engines to improve organic traffic. The essential elements of technical SEO include crawling, indexing, rendering, and website architecture.

Conclusion

With the above-listed eight points, I hope to see your comment. I hope to hear about you doing something outstanding in the SEO world.

 

SEO Agency Performance SEO

9 Ways to Measure Your SEO Agency Performance

Unless you have a deep understanding of SEO, you might be finding it difficult to know if your Search Engine Optimization efforts are paying off or not. Meanwhile, SEO results do not come immediately, so it might be frustrating for business owners who do not know how to measure SEO progress but only wait for their desired expectations to generate traffic or convert leads.

Every business owner needs to know about how SEO works – at least, the basics. Else, you will be running at a loss while you keep funding your SEO agency’s online visibility in the name of making SEO efforts for your business.

Before we talk about measuring your SEO agency’s performance, you need to know how long it takes for SEO to start yielding results.

How long does it take to start seeing SEO results?

Search engine Optimization takes up to 3 – 6 months before it starts bringing progressive results. However, depending on the competition of your keywords and the market, it might take longer than that.

For instance, if your business is in a competitive market, it might take as long as a year before your business begins to rank on every search engine. Meanwhile, the results are worth waiting for. When your SEO efforts start to pat off, your business will enjoy a consistent increase in traffic and lead, definitely boosting sales and bringing a high return on investment.

Hence, if you hire an SEO agency and it seems their SEO practices are not meeting up to your expectations within the first few months, don’t fret. It does not mean that your SEO agency is not competent.

To keep your hopes and trust in your SEO agency alive, here are a few SEO metrics you can use to measure the performance of your SEO efforts.

1. Impressions

Impressions refer to the number of times your business website appears on search results when people use your keywords in searches. Note that impressions do not have anything to do with clicks. It’s all about showing in searches for people to see.

However, strong impressions neither mean you are generating traffic nor converting leads. Nevertheless, it is a good way to start. Impressions show that your business is ranking for keywords. That alone is a sign that your SEO efforts are yielding results.

How can you check your impressions? Google Console is one of the best tools available to see how your impressions are doing organically. To check it, follow the procedure below:

  • Login to Google.com/webmaster
  • Select your website
  • Click on search traffic
  • Click on search analytics
  • Check the impressions box. From there, you can see your site data for the last 28 days and up to 90 days.
  • Review total impressions.

You need to note these figures at the beginning of your SEO project to help you have a detailed track in the long run.

2. Organic Traffic

In reality, SEO is not all about ranking. The ultimate goal of every SEO agency is to drive traffic and increase sales. Hence, when you notice your organic traffic increases, it is a good sign that your SEO is doing well.

Meanwhile, make sure that you contrate more on the organic traffic data and not the overall traffic results. On the other hand, if your organic traffic data is not encouraging, it means your SEO is not performing well.

To check your organic site traffic through Google Analytics, follow the procedure below:

  • Open your Google Analytics account for your business website
  • Go to Acquisition
  • Click on Channels
  • Review Organic Search Traffic

3. Number of pages ranking

The number of pages you are raking for is another way to measure your SEO performance. If the number of pages increases, it means your SEO agency is performing well. But, if it decreases, it means your SEO agency is not getting something right. The problem can either be a result of penalties or indexing issues.

Your site is said to have indexing issues if a page you have optimized does not show up in search engines. That issue mainly occurred when search engines were unable to crawl your website appropriately.

You can also check the number of pages your website is ranking for in Google Console.

4. Number of Backlinks

Backlinks are links that direct users to your website from other websites. Mind you, link building is as much crucial as page optimization. The number of backlinks you get counts in measuring your SEO performance.

You need to work with your SEO agency to keep monitoring your backlinks to know whether there’s progress in your site’s ranking or not. More importantly, you need to check the quality of the links. Low-quality links yield no result at all and could hurt your business in the long run.

A few standard tools you can use to monitor your website backlinks include Majestic SEO, AHREFS, and more. These tools are not only for tracking backlinks; they can also help you score the quality of your links.

To monitor your backlinks, follow the procedure below:

  • Log in to www.opensiteexplorer.com
  • Put in your web address
  • Review your established links
  • Total links mean the number of backlinks on your site presently
  • Root domains refer to the number of websites that link back to you

5. Referrals from other websites

A link-building strategy is an essential part of SEO. No SEO agency can gainsay that. If you want to get it right, you need to be sure you follow the best practices and seek out high-quality links from the relevant websites. You may get huge referral traffic from those websites too.

You can check referrals from the reputable website in Google Analytics; you can follow this procedure:

  • Login to Google Analytics
  • Select your website
  • Go to Acquisition
  • Select Channels
  • Review referrals

Finally

It is good to take a proper measure of your SEO to know your SEO agency’s performance. Besides, you cannot improve what you can’t measure. Hence, monitoring your SEO performance is critical to getting the best results.